The demand for CBD products is very high, but the industry is overcrowded with new businesses competing for customers. There are literally thousands of CBD brands in the United States and most brands are simply white-labeling products from the same hemp farms. If you’re essentially selling the exact same product as the 1,000 other CBD websites online, what is going to give you the competitive edge?
I believe the answer to these questions is simple: influencer marketing
If you aren’t quite sure what that means, then you’ve come to the right place. I’m going to show you how influencer marketing can supercharge your CBD brand, sell products and build a loyal customer base.
Let’s start with the basics.
What is CBD Influencer Marketing?
CBD influencer marketing is a type of marketing focused on using people with a large following on social media to drive your brand’s message to potential customers. Influencers are typically paid to post a photo using the CBD product with a caption promoting the product. Depending on the size of their following, many micro-influencers will even post a photo in exchange for a free product.
How influencer marketing can benefit your CBD brand
- Quickly builds trust
- Increases brand awareness
- Reaches your target audience
- Enriches your social media content strategy
- Builds strong relationships and partnerships
- Fuels word-of-mouth marketing
Now that you understand how influencer marketing can help your CBD business, let’s take a look at the top CBD influencer on Instagram.
The top CBD oil influencers on Instagram
1. Meaghan Bolton (@cloud_9_baby)
Number of Instagram followers: 381,000
2. Moreta Fiona (@mfjane)
Number of Instagram followers: 32,300
3. Whit (@sunnny.daze)
Number of Instagram followers: 42,700
4. Silenced Hippie (@silencedhippie)
Number of Instagram followers: 266,000
5. Trippy Treez (@trippy.treez)
Number of Instagram followers: 207,000
6. Highgenevievee (@highgenevievee)
Number of Instagram followers: 11,400
7. Mademoiselledabber (@mademoiselledabber)
Number of Instagram followers: 7,500
8. Mariah (@muh_riah)
Number of Instagram followers: 52,600
9. Jessica (@heavilyblunted)
Number of Instagram followers: 11,600
10. Canna Chrissy (@cannachrissy)
Number of Instagram followers: 23,000
11. Allie (@blazinbarista)
Number of Instagram followers: 19,600
12. Lexus Knipp (@bluntbabyyy_)
Number of Instagram followers: 10,300
13. Jesaka Patience (@jesaka_the_patient)
Number of Instagram followers: 26,400
14. Hazyhulahigh (@hazyhulahigh420)
Number of Instagram followers: 13,100
15. Green Queen Eyelene (@theofficialgreenqueen)
Number of Instagram followers: 54,900
16. Kristen (@cannabananaaa)
Number of Instagram followers: 15,100
17. Queen Cyn (@queenncyn)
Number of Instagram followers: 223,000
18. Ccannabbiss (@ccannabbiss)
Number of Instagram followers: 7,657
19. Cassidy Ann (@hippiehey_hippiehigh)
Number of Instagram followers: 16,500
20. Chelsey Kai (@chiefinwithchelsey)
Number of Instagram followers: 10,700
21. Dabbin’ Duchess (@_dabbinduchess)
Number of Instagram followers: 107,000
22. Joint Jordan (@jointjordan)
Number of Instagram followers: 13,700
23. Amanda Bumbala (@itscannaqueen)
Number of Instagram followers: 14,800
24. Little Me Smoking Weed (@littlemesmokingweed)
Number of Instagram followers: 4,016
25. Laleska Shainny (@weedqueen_official)
Number of Instagram followers: 12,600
26. That High Couple (@thathighcouple)
Number of Instagram followers: 24,000
