How To Name Your Marijuana Dispensary
Naming your cannabis dispensary is one of the most important and frustrating steps in starting a dispensary. Your name affects your branding and the image of your company.
I am going to walk you through a strategic approach to choosing the perfect dispensary name.
There are many business naming tools online like my dispensary name generator. This tool will help you get some initial ideas, but the best business names are developed from a deep understanding of your business and your target audience.
If you believe the perfect dispensary name can’t be automatically generated, here’s where you should start.
Express your brand identity in your dispensary name
What is your dispensary’s mission?
What is your dispensary’s vision?
What are your dispensary’s values?
All these elements should play an essential role in your naming process.
Build out your ideal customer persona
Are you a medical marijuana dispensary or a recreational dispensary? These two audiences are typically looking for a different experience and will be attracted to different brands.
Develop customer avatars for your target audience. It’s important to understand your audience, find their pain points and preferences. After all, they are the customers and are the people who will be shopping at your dispensary. You will need to ask yourself:
How will this audience perceive our dispensary if we choose this name?
Start brainstorming names
Before you start your first dispensary name brainstorming session, keep these tips in mind.
- Make it memorable
- Make sure it’s easy to pronounce and sounds good when spoken
- Make sure it is visually compelling when written or typed
- Make sure it has meaning
Now you’re ready to start thinking of some ideas. Turn on a timer and write down as many name as you can think of in 15-45 mins. Don’t get caught up or second guess any names. Take a five minute break at any point if needed, then get back to it!
Next, you’ll want to select the top four ideas from your list. Create three new name variations for each of those names. Now choose the best name from that list of 12 dispensary names.
Did you find a name you love?
If you love your name, continue reading. If not, start a new brainstorming session and repeat the steps above.
Can you own the trademark?
Check the Trademark Electronic Search System to see if your dispensary name is already in use.
Is the domain name available?
Just because the trademark is available, doesn’t mean the domain name will be. Your brand name should absolutely be included in your domain name. If the exact match domain is not available, many single state operators will add their two-letter state abbreviation after their dispensary name.
Ready to launch your brand naming process? Start brainstorming now and feel free to reach out with any questions!